Job Summary

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Responsibilities Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution

A/B Testing & Experimentation
- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap

Funnel Tracking & Optimization
- Track full acquisition funnel: Discovery to fulfilment




- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

AI-led Targeting & Personalization
- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives

Analytics & Reporting
- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration
- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into explicit requirements for im

📌 Lead - Digital Platforms & Consumer Technology/Senior Lead (Pune)
🏢 Bajaj Finance
📍 Pune