Job Description CRM Manager

Function: Marketing | Location: Mumbai | Industry: QSR – Mad Over Donuts (MOD)**
Reporting To: Head – Marketing

Role Purpose: Own MOD’s CRM & Loyalty agenda end-to-end — ideate, plan, execute and optimize initiatives that drive repeat visits, customer retention, frequency and revenue.

Key Responsibilities
- Drive the CRM calendar, campaigns and customer journeys across WhatsApp, SMS, Email, App/Push, etc.
- Independently ideate offers, loyalty initiatives, engagement campaigns and customer journeys.
- Segment customers based on spend, frequency, behaviour and location.
- Take initiatives from idea execution tracking optimisation.
- Work closely with Digital, Creative, Operations, Technology and external partners.
- Analyse campaign performance and identify what worked, what didn’t and what to do next.
- Track CRM revenue,



repeat rate, retention, frequency, reactivation and ROI.
- Stay close to customer behaviour, QSR trends and recent CRM opportunities.

Key KPIs: CRM Revenue | Repeat Rate | Retention | Frequency | Reactivation | Campaign ROI | Customer Growth

Skillsets:
- 7–10 years in CRM / Loyalty / Digital Marketing; QSR, Retail, FMCG or E-commerce preferred.
- Strong ideation + execution capability.
- Data-driven, commercially sharp and customer-focused.
- Hands-on, proactive and comfortable working independently.
- Strong stakeholder and agency management skills.
- Someone who can think of the idea, build the plan and get it executed.

📌 CRM Manager Loyalty (Mumbai Suburban)
🏢 Himesh Foods
📍 Mumbai Suburban