Job Purpose:

We are looking for a creative, strategic and execution-oriented marketing professional who can convert business objectives into innovative campaigns, brand initiatives and customer engagement programmes.

The role will work closely with the Head Brand & Communications and take ideas from:

Research Concept Creative Direction Activation Execution

Key Responsibilities

1. Brand, Creative & Campaign Development
- Generate innovative marketing and brand-building ideas.
- Develop campaign concepts, themes, messaging and creative direction.
- Create campaigns for products, launches, brand awareness and customer engagement.
- Build initiatives that improve brand visibility, recall and differentiation.

2. Customer Engagement & Brand Activation
- Develop cutting-edge engagement initiatives for dealers, fabricators, OEMs, architects, consultants and contractors.
- Create customer campaigns, dealer programmes, product experiences and brand activations.
- Identify opportunities to strengthen customer relationships and brand presence.

3. Product, Content & Storytelling




- Work with Sales and Product teams to understand products and applications.
- Convert technical information into simple and engaging stories.
- Develop concepts for product stories, case studies, customer stories, videos, presentations and other content.
- Provide creative direction to designers, agencies and content partners.

4. Market & Competitor Intelligence
- Track competitor campaigns, positioning and communication.
- Monitor industry and customer trends.
- Identify market gaps, new opportunities and emerging marketing formats.
- Share relevant insights and recommendations with the Head Brand & Communications.

5. Events, Exhibitions & Experiences
- Develop concepts for exhibitions, customer meets, dealer meets and industry events.
- Create engaging themes and customer experiences.
- Plan pre-event, on-ground and post-event communication.
- Coordinate with internal teams, agencies and vendor

📌 Manager - Brand & Creative Marketing (Mumbai)
🏢 Abhay Ispat
📍 Mumbai