We are looking for an experienced and strategic
Head of SEO & Generative Engine Optimization (GEO)
to lead our organic growth initiatives across search engines and AI-driven discovery platforms. The ideal candidate will have deep expertise in traditional SEO along with robust understanding of emerging
Generative Engine Optimization (GEO)
practices for AI search ecosystems such as ChatGPT, Gemini, Perplexity, Claude, and AI-powered search experiences.

This role requires a data-driven leader who can develop and execute scalable SEO and GEO strategies to improve brand visibility, website
traffic, content discoverability, and business growth.

Key Responsibilities

SEO Strategy & Leadership
- Develop and execute comprehensive SEO strategies to improve organic rankings, traffic, and conversions.
- Lead technical SEO, on-page SEO, off-page SEO, and content optimization initiatives.
- Monitor and improve website health, crawlability, indexing, site architecture, and Core Web Vitals.
- Build scalable SEO processes and frameworks across multiple business verticals.
- Manage SEO roadmaps,



KPIs, forecasting, and performance reporting.

Generative Engine Optimization (GEO)
- Develop strategies to improve brand visibility across AI-powered search and generative platforms.
- Optimize content for AI-generated search responses and conversational discovery.
- Monitor how AI engines interpret, summarize, and recommend brand content.
- Implement structured data, semantic SEO, entity optimization, and knowledge graph strategies.
- Work on AI-search visibility across platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Identify opportunities for citation optimization, topical authority building, and AI content discoverability

Content & Growth
- Collaborate with content, product, engineering, and marketing teams to drive organic growth.
- Build SEO and GEO-focused content strategies aligned with user intent and business goals.
- Conduct keyword research, compe

📌 Head of SEO (Noida)
🏢 Cogito Tech
📍 Noida