Key Responsibilities
- Manage and optimize PPC campaigns targeting customers in the USA.
- Generate high-quality inbound calls and leads for travel bookings.
- Drive calls for:
- Flight Bookings
- Flight Cancellations & Changes
- Car Rentals
- Cruise Bookings
- Conduct keyword research, competitor analysis, ad copy development and campaign optimization.
- Monitor CPC, CTR, CPL, conversion rate, call volume and ROAS.
- Optimize campaigns based on call quality, booking conversion and revenue.
- Manage budgets and ensure maximum ROI from paid campaigns.
- Identify negative keywords and continuously improve targeting.
- Work closely with the Sales & Operations teams to improve lead quality and conversion.
- Prepare regular performance reports and provide actionable insights.





Requirements
- 2–5 years of experience in PPC/Performance Marketing.
- Prior experience in US Travel / OTA / Flight / Cruise / Car Rental campaigns will be highly preferred.
- Strong hands-on experience with Google Ads; Meta Ads experience is an advantage.
- Understanding of call-generation campaigns and conversion tracking.
- Solid analytical and optimization skills.
- Experience managing US-targeted campaigns and budgets.
- Ability to work in a US shift/night shift.

Pay: ₹40,000.00 - ₹100,000.00 per month

Work Location: In person

📌 PPC Specialist (Noida)
🏢 Assistara Global Services
📍 Noida