Job Purpose:
Responsible for developing and executing marketing strategies to strengthen the IMPEX brand, drive product growth, improve digital presence, and support business objectives across all channels.

Key Responsibilities
- Develop and execute annual, quarterly, and campaign-based marketing plans.
- Manage IMPEX brand positioning, brand visibility, and communication across digital and offline channels.
- Plan and execute product launches, promotional campaigns, ATL/BTL, retail, and digital campaigns.
- Manage digital marketing, social media, website, e-commerce, and performance marketing activities.
- Conduct market, customer, and competitor analysis to identify growth opportunities.
- Coordinate with Sales, Category, E-commerce, Product, Finance, Creative, and Operations teams.
- Manage marketing agencies, vendors, media partners, and creative teams.




- Prepare and monitor marketing budgets and evaluate ROI/ROAS and campaign effectiveness.
- Lead the marketing team and ensure timely execution of marketing activities.
- Provide regular marketing performance reports and recommendations to senior management.

Key KRAs
- Marketing Strategy & Brand Growth
- Campaign & Product Marketing
- Digital & E-commerce Marketing
- Marketing Budget & ROI Management
- Team & Cross-functional Management

Key KPIs
- Brand visibility, reach, engagement, and market growth.
- Campaign performance and sales contribution.
- Digital traffic, leads, conversion, engagement, and ROAS/ROI.
- Marketing budget utilization and cost efficiency.
- Timely and successful product launches and campaign execution.

Work Location: In person

📌 Marketing Manager (Manjeri)
🏢 KCM APPLIANCES PVT.LTD-IMPEX
📍 Manjeri