At AMINU, marketing is not just about sending a message or creating a campaign. It’s about understanding our consumers, listening to what they need, and building meaningful conversations that make them want to stay connected with the brand..
You’ll get the prospect to work closely with AMINU’s co-founders, seek guidance from them and learn how decisions are made in a growing premium brand. You’ll also get first-hand exposure to how premium consumers think, communicate and interact with a brand—and what it takes to build trust and loyalty with them.
What You'll Do
Consumer Experience & ORM
Step 1:
- Handle consumer conversations across WhatsApp, Instagram and email around skincare, products, orders, shipments and offers.
- Understand consumer concerns, analyse conversations and identify patterns and insights.
- Create customer-facing creatives, copy and communication to educate and assist consumers.
Step 2:
- Train and improve AI-powered customer communication bots and response flows
CRM & Retention
Step 1:
- Write copy,
build audience segments and work with the creative team on campaign assets.
- Build and test customer journeys such as welcome, post-purchase, restock and checkout abandonment.
Step 2:
- Track campaign performance and use learnings to improve future communication.
- Plan and execute end to end WhatsApp, email and SMS campaigns.
Conversion & Growth
Step 1:
- Conduct personalised customer calls and basic skin consultations.
- Analyse customer behaviour and audit website journeys to identify conversion opportunities..
- Share consumer insights with the marketing team to improve campaigns and communication.
Step 2:
- Identify opportunities for upselling, cross-selling and improving AOV
How You'll Grow
Month 1–2: Learn AMINU, our products, consumers and brand voice. Handle consumer conversations and understand our customer journey.
Month 3–4: Start building campaigns, writing copy, creating segments and contributing to analysis and AI bot t
📌 Consumer Engagement Associate (Mumbai)
🏢 AMINU
📍 Mumbai