Job Title: Performance Marketing Lead

Location: Indore

Role Overview:

We are looking for a Performance Marketing Lead to drive paid digital marketing initiatives and customer acquisition. The role will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across digital channels while ensuring productive use of marketing budgets and measurable business outcomes.

Key Responsibilities:

 Develop and execute performance marketing strategies aligned with business objectives.

 Manage paid campaigns across Google Ads, LinkedIn Ads, YouTube, Display, and other

relevant platforms.

 Conduct keyword research, audience targeting, campaign structuring, bidding, and budget allocation.

 Monitor and optimize campaigns based on CPL, CAC, ROAS, CTR, conversion rate, and lead quality.

 Plan and execute A/B testing for ad creatives, copy, landing pages, and CTAs.

 Develop retargeting and remarketing campaigns to improve conversions.

 Track campaign performance through GA4, Google Ads, dashboards, and other analytics tools.





 Work with the content, design, sales, and business teams to improve campaign performance and lead quality.

 Manage lead-generation campaigns and optimize the funnel from click → lead → conversion.

 Identify new paid acquisition opportunities, platforms, audiences, and keywords.

 Prepare regular performance reports and provide actionable insights to management.

 Stay updated with changes in advertising platforms, bidding strategies, targeting capabilities, and digital marketing trends.

 Manage and optimize advertising budgets to achieve maximum ROI.

Key Requirements:

 5+ years of hands-on experience in PPC / Performance Marketing / Paid Media.

 Strong experience with Google Ads and campaign optimization.

 Experience with LinkedIn Ads and other paid digital channels is preferred.

 Strong understanding of keyword research, bidding strategies, audience targeting, retargeting, and conversion

📌 Performance Marketing Lead (Indore)
🏢 Rackbank
📍 Indore