Description

As Associate Lead - CRM, you will play a key supporting role in the development, adoption and effectiveness of the Davies CRM platform across the business. Working closely with the Group CRM Manager and a broad range of stakeholders, you will help deliver the CRM roadmap, support CRM enhancement projects, assist with business acquisitions and data migrations, and ensure users receive a high-quality CRM experience.

You will act as a key point of contact between business users, internal technology teams and third-party support providers, helping to ensure the CRM platform remains reliable, productive and aligned to business objectives.

Key Responsibilities
- Support the delivery of the Davies CRM roadmap, assisting with the implementation of enhancements, new functionality and continuous improvement initiatives.
- Work closely with the Group CRM Manager, sales teams, marketing and wider business stakeholders to improve the CRM user experience and maximise business value from the platform.
- Assist with CRM development projects, gathering business requirements,



documenting processes and supporting user acceptance testing.
- Coordinate with third-party support providers and technology partners to manage incidents, service requests, enhancements and system improvements. Support CRM-related data migration projects, including acquisitions, mergers and business integrations, ensuring data is cleansed, mapped and transferred accurately.
- Assist with the onboarding of acquired businesses onto the Group CRM platform, ensuring a smooth and efficient transition. Monitor system performance and support the identification, investigation and resolution of CRM issues.
- Prepare and maintain reports, dashboards and data visualisations to support business decision-making and performance monitoring.
- Support the Marketing team's use of Dynamics 365 and its interaction with CRM data and associated systems.
- Help maintain data quality standards by regularly reviewing and

📌 Lead Associate (Pune)
🏢 Davies
📍 Pune