ompany: AWISH Dermacare Pvt. Ltd.
Department: Marketing
Position: Marketing Manager
Reporting To: Management / Business Head
Location: Sarita Vihar (Delhi )
Employment Type: Full-Time

1. Job Summary

AWISH Dermacare Pvt. Ltd. is looking for a strategic, creative, analytical, and performance-driven Marketing Manager who can take complete ownership of the company's marketing function.

The Marketing Manager will be responsible for developing and executing marketing strategies for every product and service, understanding patient/customer psychology, identifying the right target audience, creating psychology-driven content strategies, planning campaigns, generating quality leads, managing marketing budgets, measuring ROI, and maintaining a strong and consistent brand image.

The ideal candidate should be able to think beyond routine marketing and understand why a customer wants a particular product/service, what motivates their decision, what they want to see and hear, and how the brand can communicate with them effectively.

2. Key ResponsibilitiesA.



Product & Service Marketing Strategy
- Develop a detailed marketing strategy for every product and service.
- Understand the product/service, its benefits, USP, target audience, customer pain points, desires, and objections.
- Define the positioning of each product/service in the market.
- Identify competitive advantages and differentiation opportunities.
- Develop product-specific marketing and communication strategies.
- Create strategies based on product category, customer segment, market demand, and business objectives.
- Clearly communicate why the customer should choose AWISH over competitors.

B. Patient/Customer Psychology

The Marketing Manager must have a robust understanding of patient/customer psychology.

The candidate should be able to identify:
- What the patient/customer actually wants.
- Why they are considering a particular treatment, product, or service.
- Their fears, concerns, doubts, and objections.

📌 Marketing Manager (Sarita Vihar)
🏢 AwishDermacare
📍 Sarita Vihar