"D:OneDrive - Tata Teleservices LimitedDesktopJDsJD_Cluster Lead (1).pdf"

Grade/Level: Manager/ Sr Manager
External: Customers, Affiliate Partners
Internal: Cluster Unit Head, Cluster Partner Development Managers (PDMs), Cluster Marketing Lead, Order Management,
Solutions.
Span of control: Geography: Assigned Cluster / Locality
No. of reports (direct & indirect): 3-5 Direct (DSTs) and Onboarded Affiliate partners (should look at minimum 200-500)
affiliate partners in the cluster

Why position exists?
The Cluster Lead acts as the field-level business owner for a defined micro-market. The role is responsible for i) achieving
customer acquisition and current business revenue (MRC) targets ii) Building and managing a Direct Sales Team (DST) and
affiliate partner ecosystem iii) Executing hyperlocal coverage leveraging field force and cluster marketing interventions iv)
Ensuring flawless execution of last-mile sales strategy to deliver New Logos and MRC outcomes
Micro-Market Coverage & Execution : i) Identify connected buildings and create a weekly/monthly plan to cover the




connected buildings ii) Execute coverage plans to reach SMB prospects iii) Drive visibility and presence in the locality (door
to-door, in-building visits)
Recruit, Train & Manage Direct Sales Team (DST). Recruit DSTs aligned to cluster needs. Conduct daily huddles, weekly
funnel reviews, and on-field coaching . Ensure lead allocation, field hygiene, and performance tracking
Affiliate Partner Engagement : Onboard affiliate partners through PDMs, drive pulsing of affiliate partners through PDM
Drive Lead Conversion & Order Booking : Follow up on leads from marketing and cold visits. Conduct on-ground customer
meetings and solution walkthroughs wherever necessary. Ensure seamless handoff to Order Booking and Network teams
for delivery
Data Hygiene & Performance Reporting. Maintain updated lead sheets, funnel dashboards, and feedback MIS . Share
daily/weekly reporting. Highlight market blockers and cust

📌 Cluster Lead (Pune)
🏢 Tata Teleservices
📍 Pune