Location: Sovabazar, Kolkata (On-site)
Organisation: Institute of NeuroDevelopment (IND)
Employment Type: Full time
Experience Required: Minimum 1+ year of relevant digital marketing experience
About the Institute of NeuroDevelopment (IND)
The Institute of NeuroDevelopment (IND) is a mission-driven organisation dedicated to transforming developmental outcomes for children and empowering parents through structured programmes, implementation systems, and educational initiatives.
As IND expands its digital presence, we are seeking a Digital Marketing Executive who can help strengthen our website visibility, organic search performance, digital campaigns, and overall online growth.
Role Overview
We are looking for a technically competent and execution-focused Digital Marketing Executive who has practical experience in:
- Website management
- WordPress
- Search Engine Optimization (SEO)
- Google Ads
- Google Analytics
The ideal candidate should enjoy working with data, digital platforms, and evolving technologies.
An interest in leveraging AI tools for marketing, content, SEO, and productivity is strongly preferred.
Key Responsibilities
A. Website & WordPress Management
- Manage and update WordPress websites.
- Create and modify pages, posts, landing pages, and forms.
- Ensure website content remains accurate and up-to-date.
- Coordinate with designers and content teams for website improvements.
- Monitor website performance and usability.
B. Search Engine Optimization (SEO)
On-Page SEO
- Keyword research and mapping.
- Optimization of titles, meta descriptions, headings, URLs, and internal linking.
- Content optimization for search visibility.
- Technical SEO coordination where required.
Off-Page SEO
- Backlink acquisition and outreach activities.
- Directory submissions and citation building.
- Competitor backlink analysis.
- Monitoring domain authority and link profile health.
C. Google Ads Management
- Create and man
📌 Digital Marketing Executive (Kolkata)
🏢 Institite of NeuroDevelopment
📍 Kolkata
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