Marketing Operations

Fertility Clinics. Offline Marketing Execution.

THE CONTEXT

Gynoveda is now India's 3rd largest fertility player with 50+ clinic presence in 30+ cities and 20+ states. It’s pioneering a recent category ‘Ayurveda Fertility Clinic for Couples’. Gynoveda is scaling from 50 to 250+clinics in the next 36 months.

We've mastered performance marketing on digital (Meta + Google), but we want to build offline advertising DNA in the company to drive clinic footfall and build trust to emerge as a fertility category leader.

We're building a lead generation engine through traditional media and direct-response style advertising using outdoor hoardings, print ads, radio, and TV that delivers measurable ROI across 50 cities with a XX crores annual budget to be planned and co-created.

Your job: Own marketing operations, execution, budgets, vendors, attribution, and team — delivering cost-per-lead targets with military precision. You don't need to be a creative genius. You need to be an execution beast who gets things done on ground and manages P&L; like a CFO.





Creative support: Founders will provide creative direction and strategic input. You'll work with copywriters/agencies to execute the vision, but your accountability is delivery and performance, not crafting award-winning ads.

THE ROLE

Campaign Execution & Operations (70% of role)

● Execute direct-response campaigns across outdoor (hoardings, metro stations, bus shelters), print (national + regional newspapers), radio, and TV in 50+ cities

● Priority channels: Outdoor and print are primary focus; radio is tertiary; TV is exploratory for future scale

● Manage end-to-end campaign delivery: vendor coordination, placement booking, timeline management, quality control, on-ground verification

● Build the operational playbook: systems, processes, checklists for multi-city rollout

● Identify high-traffic advertising spots in each city that drive foot traffic to clinics and online leads

● Conduct physical

📌 Offline Marketing Manager (Malad West)
🏢 RajSang HR Solutions
📍 Malad West