Required Qualifications:
CRM Marketing Module PO
Minimum 5 years of experience in Microsoft Dynamics CRM Marketing/Customer Insights (must to have), Sales (good to have) and Customer Service (good to have)
Strong understanding of Outbound and Real-time Marketing methods
Experience in Marketing Execution process - Customer Segments, Customer Journeys, Marketing Emails, Subscription Lists
Experience with Event Management process Event Creation, Event Registration, Events Worklist
Experience with Internet Marketing Creating Marketing Pages, Marketing Forms, Marketing websites
Experience with Lead Generation and Scoring models
Good to have integration experience with third party marketing solution provides and LinkedIn Lead Generation process
Strong experience and good understanding of creating Marketing Templates
Good to have experience in transitioning from Outbound to Real time marketing
Experience in Communication and Training
Experience in Data Analytics to generate Dashboards and Reporting
Experience in creating Power BI reports.





Experience with Microsoft 365 Copilot Deliverables and Tasks:
1. Collaborating with stakeholders to establish a product vision that aligns with business objectives.
2. Securing stakeholder buy-in for major decisions and strategies, and providing clear instructions and deliverables to developers.
3. Designing the product roadmap to outline the vision, priorities, and direction for the product offering over time.
4. Partnering with business stakeholders to facilitate workshops, lead discovery sessions, and understand business requirements, offering recommendations for meeting these requirements with the proposed product.
5. Assisting clients in envisioning potential business solutions using Dynamics CRM.
6. Prepare functional requirements document, test case document for recent projects.
7. Accountable for functional testing and documentation of results for all new projects change requests BAU items.
8. Create Product Backlog items by and col

📌 CRM Product (Noida)
🏢 Shashwath Solution
📍 Noida