Job Title: Business Analyst – D2C
Experience: 2–5 Years
Function: D2C / Business & Analytics
Role Overview
We are looking for a highly analytical and business-oriented D2C Business Analyst who can convert data into actionable insights and directly contribute to revenue growth, profitability, and margin improvement.

The role requires strong hands-on expertise in SQL and Power BI, along with a solid understanding of D2C/e-commerce business metrics. The candidate will work closely with D2C, Performance Marketing, Product, Finance, CRM, Operations, and Supply Chain teams to identify growth opportunities, cost leakages, and margin improvement areas.

This is not purely a reporting role. The candidate will be expected to identify problems, recommend actions, and track the business impact of those actions.

Key Responsibilities1. Business & D2C Analytics
- Own regular analysis of D2C business performance across revenue, orders, customers, products, channels, and profitability.
- Build a robust understanding of the complete D2C funnel:



Traffic → PDP → Add to Cart → Checkout → Purchase → Delivery → Repeat Purchase.
- Identify trends, anomalies, business opportunities, and performance gaps.
- Conduct daily, weekly, monthly, and YTD performance analysis against targets.
- Build automated dashboards and reduce dependency on manual reporting.
- Margin & Profitability Improvement

A key objective of this role will be to identify and execute opportunities for contribution margin improvement.
- Build SKU, category, customer, channel, and campaign-level profitability analysis.
- Identify margin leakages across:
- Discounts and promotions
- Performance marketing spend
- Shipping and logistics costs
- COD and payment gateway costs
- RTO and cancellations
- Returns and refunds
- Marketplace/affiliate commissions
- Cashback and loyalty costs
- Evaluate the incremental profitability of promotional campaigns and sale events.
- Recommend actions to improve Gross Margin, CM1, CM2 and overa

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