Role & responsibilities To plan, execute, and monitor marketing activations, events, brand partnerships, and strategic tie-ups that enhance customer engagement, drive footfall, increase brand visibility, and contribute to the overall marketing objectives of the mall.
Position Details
Marketing Activations & Events
- Develop and execute annual and monthly marketing activation calendars aligned with business objectives, seasonal campaigns, and festive events.
- Plan, coordinate, and manage on-ground activations, promotional events, exhibitions, roadshows, and experiential marketing initiatives.
- Ensure seamless execution of campaigns by coordinating with internal teams, agencies, vendors, and external stakeholders.
- Monitor activation performance and prepare post-event reports, including footfall, engagement, and ROI analysis.
- Identify innovative marketing concepts and customer engagement initiatives to enhance the overall visitor experience.
Partnerships & Strategic Tie-Ups
- Identify, evaluate, and establish partnerships with brands, corporates, educational institutions,
community groups, media partners, and local organizations.
- Develop mutually beneficial tie-ups that support customer acquisition, loyalty programs, promotional campaigns, and brand visibility.
- Negotiate partnership terms and ensure timely execution of agreed deliverables.
- Build and maintain robust relationships with existing partners to maximize long-term collaboration opportunities.
- Explore sponsorship opportunities to generate additional revenue and enhance marketing initiatives.
Vendor & Agency Management
- Coordinate with creative agencies, event management companies, production vendors, and promotional partners for campaign execution.
- Monitor agency and vendor performance to ensure quality, cost efficiency, and adherence to timelines.
- Assist in budget tracking and ensure marketing activities are executed within approved budgets.
Tenant Marketing Coordination
- Collaborate w
📌 AM Marketing Activation (Pune)
🏢 SG Oasis
📍 Pune