Job Description Area Sales Executive (ASE)
Position: Area Sales Executive (ASE)
Brand: Bungalow Beauty & PREPT
Reporting To: Regional Sales Manager / Zonal Sales Manager
Location 1: Ghaziabad & Noida (HQ Ghaziabad)
Location 2: Delhi / Faridabad / Gurgaon
Department: Sales
Job Purpose
The Area Sales Executive will be responsible for driving primary and secondary sales, expanding retail distribution, distributor management, strengthening retailer relationships, ensuring excellent in-store visibility and achieving monthly sales targets within the assigned territory.
Key Responsibilities
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Increase product availability and market penetration in the assigned territory.
- Identify new retail opportunities and onboard premium cosmetic stores, pharmacies, supermarkets and contemporary trade outlets.
- Increase numeric and weighted distribution.

Retail Management
- Regularly visit retailers to generate secondary sales.
- Ensure optimum stock availability and replenishment.




- Develop strong relationships with retailers and distributors.
- Resolve retailer and distributor issues promptly.

Merchandising & Visibility
- Ensure proper product placement and shelf visibility.
- Implement POSM, displays, shelf branding and promotional activities.
- Monitor competitor pricing, schemes and visibility.

Distributor Management
- Monitor distributor inventory and stock movement.
- Ensure timely order collection and payment follow-up.
- Track primary sales and secondary sales performance.
- Improve distributor productivity and coverage.

Beauty Advisor Coordination
- Coordinate with Beauty Advisors to maximize retail sales.
- Monitor BA attendance, productivity and outlet performance.
- Conduct product knowledge and selling skills training.

Reporting & MIS
- Submit Daily Sales Reports (DSR) and Daily Visit Reports (DVR).
- Prepare weekly and monthly sales analysis.
- Maintain records of retailer visits, order

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