Role & responsibilities
- Design, build, execute, measure, and continuously optimize the marketing plans in IT Infrastructure and Cyber Security for the company.
- Become the go-to person for marketing, and act as the advocate/evangelist for our marketing strategy across all businesses
- Develop and execute marketing strategies aligned with business goals in IT Infrastructure and Cybersecurity solutions.
- Demonstrates confident, impactful communication and thrives in customer-facing settings.
- Conduct market research to stay updated on industry trends and competitor activities.
- Create and manage engaging campaigns across social media platforms (LinkedIn Sales Navigator, Twitter and Instagram).
- Leverage tools such as Lusha (or similar platforms) to drive targeted lead generation and strategic prospecting, ensuring a consistent and high-quality pipeline of potential customers.
- Collaborate closely with sales teams to align marketing efforts with business goals, supporting demand generation initiatives and contributing to sustained pipeline growth and conversion.
- Design and develop impactful marketing collateral—including presentations, brochures, digital assets, and campaigns—using tools such as Adobe Creative Suite or Canva to ensure brand consistency and visual appeal.
- Lead and infuse creativity into marketing campaigns by conceptualizing cutting-edge ideas and executing engaging initiatives that enhance brand visibility, strengthen positioning, and drive meaningful customer engagement.
- Implement and monitor SEO strategies, Google Ads, and other digital marketing tools to maximize online presence.
- Use data and strategic account insight to establish, forecast and report against key success metrics, as well as drive customer satisfaction and loyalty
Preferred candidate profile
- 3-4 years best-in-class field marketing and/or marketing program management experience within an IT Infrastructure / Cybersecurity space, high tech or fast-paced B2B, marketing e
📌 Marketing Manager IT Infrastructure Cybersecurity Solutions (Chennai)
🏢 Skylark Information Technologies
📍 Chennai
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