Job Title: Meta Ads Specialist
Location: Dubai, UAE (On-site)
Working Hours: 10:00 AM – 7:00 PM
Days Off: Sunday

Advantages: Company-provided accommodationJob OverviewWe are seeking a data-driven and results-oriented Meta Ads Specialist to join our team in Dubai. In this role, you will be responsible for planning, executing, and optimizing high-performing paid advertising campaigns across Facebook and Instagram. The ideal candidate has a proven track record of managing ad spend effectively, improving return on ad spend (ROAS), and scaling campaigns to drive business growth.Key Responsibilities
- Campaign Strategy & Setup: Design, build, and launch Meta ad campaigns from scratch, including audience research, targeting setup, and pixel/Conversion API configuration.
- A/B Testing & Optimization: Continuously test and optimize creatives, ad copy, landing pages, and audience segments to maximize ROI and lower acquisition costs.
- Budget Management: Monitor and manage daily and monthly ad budgets to ensure optimal spend allocation across various campaigns.
- Data Analysis & Reporting:



Track key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS. Provide regular performance reports with actionable insights for management.
- Creative Collaboration: Work closely with graphic designers and content creators to develop high-converting visual assets and compelling ad copy.

Requirements & Qualifications
- Experience: Minimum of 1-2 years of hands-on experience managing Meta Ads (Facebook & Instagram) with a demonstrable portfolio of successful campaigns.
- Technical Skills: Deep understanding of Meta Business Suite, Ads Manager, event tracking, custom audiences, and lookalike strategies.
- Analytical Mindset: Strong ability to interpret complex data sets, spot trends, and translate analytics into strategic marketing adjustments.
- Location & Availability: Must be willing to work full-time on-site in Dubai during the specified hours (10:00 AM – 7:00 PM, Monday to Saturd

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