Job DescriptionPositionSM/ CM- MarketingDepartmentMarketingFunctionCustomer Marketing - engagementReporting toAVP – MarketingBand4LocationGurgaonTeam size (D/I)NAJOB SUMMARY

We are looking for a passionate, data-driven marketing skilled for user / customer engagement, and cross-sell initiatives. This role will be pivotal in shaping, engage customers and delivering high-impact user journeys that fuel growth and customer retention. This needs end to end work on all customer communication for the organization.

The role requires close collaboration with cross-functional teams like digital product, operations, sales and servicing to deliver measurable business outcomes through the app.

An ideal candidate for this role would be an individual with experience in communication. Customer engagement and user journeys with the ability to infuse creative thinking.

KEY RESPONSIBILITIES
- Engagement and communication
- Develop and execute mobile engagement strategies to increase app retention and policy renewals
- Plan and manage push notification campaigns including segmentation, A/B testing,



and performance analysis.
- Analyze user behavior data to identify key engagement drivers and areas for improvement.
- Implement in-app messaging strategies to deliver personalized and timely communications to users.
- Cross Sell and Upsell initiatives
- Identify and develop cross-selling and upselling opportunities within the app
- Track the performance of cross-sell initiatives and optimize them for better results.
- Implement strategies to encourage users to buy riders, and additional life insurance and investment products.
- Collaborate with business, and design team to create relevant cross sell banners and launch them on the app
- Aligning app product development to business goals
- Understand business needs and create requirement documents for new experiences within the app
- Envisage App journeys for existing customers, onboarding Flow, prospect
- Lead New marketing integrat

📌 Senior Manager (India)
🏢 Axis Max Life Insurance
📍 India