1. Strategic responsibilities: –
- Conduct primary and secondary research; generate and qualify market analytics/research drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch with GTM
- Understand Corporate product strategy and align Presales team efforts accordingly by Analyzing data to develop product strategies define product objectives for effective marketing communications plans.
- Devise a Go To Market Strategy for existing and new products.
- Collaborate closely with engineering, production, Development, marketing, Operation, Business, After sales service partners and sales teams with GTM for new and existing products
- Keep track of industry trends and market feedbacks on our products from our existing customers and new market requirements
- Organize training hand-over to the Services Functions (Post-Sales Support and Professional Services) for live project implementation
- With strong payment and IOT product knowledge utilize them to create new product road map as per market needs.
Functional responsibilities: -
- Will act as lead contact between all stake holders and design for understanding product requirements, conducts workshops, analyze requirements, define functional requirements
- Assess current competitor product offerings, current market trends, and seeking opportunities for differentiation
- Product requirements and develop appropriate programs to ensure they are successfully achieved at all levels of project execution
- Appraise current product ideas and strategize appropriate go-to-market plans. Devise innovative ways and techniques to reach out to key decision makers by Identifying and presenting appropriate solutions accordingly Plan product release, field testing, and life cycle management
- Product presentations and building customer demonstrati