Product / Marketing Analytics Analyst

Location: Gurugram / Bangalore

Experience: 3+ Years

Type: Permanent Full-Time

Mandatory Skills: SQL, Python, Product Analytics, Marketing Analytics, Campaign Analytics, Adobe Analytics, A/B Testing

Role & Responsibilities:
- Analyze product, marketing and campaign performance using SQL and Python.
- Develop insights around customer behavior, conversion, retention, funnels and engagement.
- Measure and optimize marketing campaigns using Adobe Analytics.
- Design and analyze A/B tests and experiments, including hypothesis testing and statistical significance.
- Build analytical frameworks and dashboards to track key product and marketing KPIs.
- Partner with Product,



Marketing and Business teams to drive data-driven decisions.
- Identify opportunities to improve customer acquisition, engagement and conversion.

Preferred Candidate Profile:
- 3+ years of experience in Product Analytics / Marketing Analytics / Campaign Analytics.
- Strong hands-on SQL and Python.
- Mandatory experience with Adobe Analytics.
- Strong experience in A/B Testing, experimentation and hypothesis testing.
- Positive understanding of funnel analysis, cohort analysis, customer segmentation and campaign performance.

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