Role & responsibilities

Marketing Leadership:
- Define and execute the overall corporate and brand marketing strategy, positioning the company as a preferred Tier-1 partner to global and domestic OEMs.
- Lead B2B marketing efforts - technical capability showcases, RFQ/pitch collateral, trade show and industry event presence (e.g., Auto Expo, ACMA events), and thought leadership.
- Drive market research and competitive intelligence on the auto components landscape, OEM sourcing trends, and EV/e-mobility shifts to guide business strategy.
- Oversee corporate communications, digital presence, investor-facing brand messaging (given listed entity status), and PR.
- Manage the marketing budget and ROI tracking across all brand-building and demand-generation activities.
- Build and strengthen the company's brand equity with OEMs, Tier-1 peers, and industry bodies in India and export markets (Europe, Japan, Southeast Asia, etc.).
- Partner with Engineering/R&D; and Product teams to translate technical capabilities (metal, polymer, suspension, e-mobility)



into compelling customer-facing value propositions.

Business Development:
- Own the OEM account acquisition strategy - identifying, pursuing, and converting recent OEM customers across two-wheeler, three-wheeler, four-wheeler, and commercial vehicle segments.
- Deepen and expand share-of-wallet with existing OEM accounts (e.g., Bajaj Auto, Hero MotoCorp, Honda, Tata Motors, JLR, Royal Enfield) through cross-selling across product lines.
- Lead RFQ/sourcing engagement, commercial negotiations, and long-term supply agreement discussions with OEM procurement and sourcing teams.
- Identify and structure new business opportunities - joint ventures, technology licensing/transfer agreements, and strategic partnerships (particularly in EV components, hub motors, batteries, and e-mobility).
- Drive export market expansion and new geography entry, building relationships with international OEMs and Tier-1 partners.
- Build the business

📌 Chief Marketing Officer (Pune)
🏢 People Process Teck
📍 Pune