Role & responsibilities
- Develop and implement marketing strategies for technology products and solutions.
- Identify target markets, industries, customers and business opportunities.
- Conduct market research and competitor analysis.
- Develop product positioning and marketing communication strategies.
- Coordinate with R&D; and technical teams to understand product capabilities and applications.
- Prepare product presentations, brochures, company profiles, proposals and marketing materials.
- Manage digital marketing, website content and social media communication.
- Generate qualified leads through online and offline marketing initiatives.
- Plan and coordinate exhibitions, conferences, demonstrations and technology events.
- Develop relationships with prospective customers, institutions and strategic partners.
- Support the sales team with qualified leads and marketing material.
- Track marketing campaigns and analyze their effectiveness.
- Maintain lead databases.
- Prepare marketing MIS and management reports.
- Coordinate with external marketing agencies, designers and content creators.
- Identify current markets and applications for CATS technologies.
- Support management in strategic business development initiatives.
Preferred candidate profile
- B2B marketing
- Technology/product marketing
- Digital marketing
- Lead generation
- Market research
- Business development
- Technical product communication
- Presentation skills
- CRM
- Marketing analytics
- Excellent communication and negotiation skills
📌 Marketing And Sales Manager (Nashik)
🏢 CASTLE ADVANCED TECHNOLOGIES & SYSTEMS
📍 Nashik
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