CRM Executive

Company:
Leadzo Technologies Pvt. Ltd.

Location:
Bangalore, Work from Office

Employment Type:
Full time

Experience:
2–3 years

Department:
Marketing / CRM

About Leadzo

Leadzo is a professional services marketplace that connects customers with verified service providers across multiple categories. We are building a data-driven platform focused on generating high-quality leads and helping service professionals grow their businesses.

We are looking for a
CRM Executive
who can manage customer lifecycle communication, CRM campaigns, automation, segmentation, and performance tracking.

Key Responsibilities
- Manage and execute CRM campaigns across
email, WhatsApp, SMS, and other customer communication channels
.
- Build and manage customer journeys based on signup, engagement, lead activity, purchase, and inactivity.
- Create customer segments based on user behaviour, category, location, lifecycle stage, and engagement.
- Set up and optimize automated CRM workflows, drip campaigns, re-engagement campaigns, and retention journeys.




- Manage email campaigns and automation using platforms such as
Brevo, HubSpot, Zoho CRM, or similar tools
.
- Monitor campaign performance including open rate, CTR, conversion rate, engagement, retention, and revenue.
- Work closely with the Performance Marketing and Product teams to improve lead conversion and customer activation.
- Analyse CRM data and identify opportunities to improve customer engagement and conversion.
- Maintain CRM data quality, audience lists, tags, attributes, and customer lifecycle stages.
- Coordinate with the sales team to ensure effective follow-ups and lead nurturing.
- Conduct A/B testing of subject lines, messaging, CTAs, offers, and customer journeys.
- Prepare regular CRM performance reports and actionable insights.
- Support CRM integrations with website, analytics, marketing automation, and other business tools.

Required Skills
- 2–3 years of experience in
CRM, Marketing Automation, Lifec

📌 Customer Relationship Management Specialist (Bengaluru)
🏢 Leadzo
📍 Bengaluru