Role & responsibilities

Working hours: Flexible schedule (Presence from 6 PM IST to 12 AM IST is a must)Masscomcorp is seeking an experienced ML Engineer with a strong background in User Acquisition (UA) for Mobile Gaming and AdTech. The ideal candidate will leverage data-driven insights to optimize user acquisition strategies, enhance campaign performance, and maximize return on investment (ROI). You should have hands-on experience in Machine Learning, Gen AI Applications, Python, SQL, and statistical modelling, along with a deep understanding of marketing analytics, attribution modelling, and programmatic advertising.Heres a quick breakdown of the key responsibilities and skills for this role:Key Responsibilities:
- Analyze large datasets from multiple sources (e.g., mobile games, ad networks, MMPs) to drive UA strategy and improve campaign effectiveness.
- Develop predictive models and A/B testing frameworks to optimize ad spend, bidding strategies, and targeting.
- Designing, developing & deploying end-to-end AI/ML solutions using cutting-edge tools and frameworks (e.g., Python,



PyTorch, TensorFlow, LightGBM) alongside modern GenAI tools like Langchain/Langgraph etc.
- Implement LTV (Lifetime Value) models, and cohort analysis to inform marketing decisions.
- Work closely with marketing, UA, product, and engineering teams to translate business questions into analytical solutions.
- Use SQL to extract and manipulate data from databases and create dashboards to track key UA performance metrics.
- Utilize Python for automation, machine learning, and data processing to improve efficiency in UA campaigns.
- Collaborate with AdTech partners and MMPs (e.g., Appsflyer, Adjust) to ensure accurate attribution tracking and measurement.
- Stay updated on industry trends in AdTech, gaming UA, and programmatic advertising to recommend new strategies.
- Interact and collaborate with data engineers, Business stakeholders as and when required.

What to Expect:
- This is an individ

📌 ML Engineer Adtech (India)
🏢 Crevia Infotech
📍 India