About the Role
We are looking for a data-driven and growth-oriented Senior Executive -Performance Marketing to lead paid acquisition across Google Ads and Meta Ads. The ideal candidate has hands-on expertise in managing high-budget performance campaigns, scaling customer acquisition profitably, and driving measurable business growth. This role requires someone who can combine strategic thinking with execution, continuously optimize campaigns, and collaborate with creative, content, and analytics teams to improve performance across the marketing funnel.
Key Responsibilities:
Performance Marketing Strategy
- Develop and execute full-funnel paid media strategies across Google and Meta platforms.
- Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key performance metrics.
- Plan and manage monthly media budgets while maximizing efficiency and profitability.
- Identify opportunities to scale campaigns without compromising profitability.
Campaign Management
- Build, launch, monitor, and optimize campaigns across:
- Google Search
- Performance Max
- Shopping
- Display
- YouTube
- Meta (Facebook & Instagram)
- Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages.
- Manage remarketing and customer retention campaigns.
Analytics & Reporting
- Monitor campaign performance daily and recommend optimization strategies.
- Analyze data using Google Analytics (GA4), Meta Ads Manager, and other analytics tools.
- Build dashboards and present weekly/monthly performance reports with actionable insights.
- Track attribution models and measure incrementality wherever applicable
Audience & Growth
- Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting.
- Identify current customer acquisition opportunities and scaling strategies.
- Work closely with CRM and retention teams to maximize customer lifetime value
Creative Collaboration
- Partner with creative teams to devel
📌 Senior Executive (Mumbai)
🏢 Beco
📍 Mumbai