- Advocacy & Community Building: Lead recommendations and positive advocacy on community platforms

(Reddit, Quora), while optimizing content to improve brand discoverability in LLM-generated search responses.
- Influencer Marketing & Scale-Up: Plan and execute large-scale barter campaigns Collaborate with influencer agencies and talent managers to identify, negotiate, and close key brand partnerships.
- Content Creation & Strategy: Develop performance marketing content pieces monthly. Conceptualize and

produce organically viral-focused creative assets aligned with brand tone.
- Shoot and publish organic reels monthly for the brand handle.
- Social Media Growth & Metrics handling
- Page Hygiene & Online Reputation Management (ORM): Oversee end-to-end content quality control

(spelling, grammar, visual aesthetics, and brand accuracy)

. Maintain daily DM reverts and active comment

management to ensure high community responsiveness.

📌 Social Media Executive (New Delhi)
🏢 Lotus Herbals
📍 New Delhi