About the Role

We are looking for a hands-on Performance Marketing Specialist to independently manage and scale our paid acquisition channels. In this solo capacity, he will take complete ownership of running Meta and Google campaigns end-to-endwithout agency support or a direct team.

Key Responsibilities
- Campaign Management: Set up, optimize, and scale paid campaigns across Meta (FB/IG) and Google (Search, PMax, Shopping, YouTube) to drive ROAS and revenue
- Budget & Bidding: Direct management of daily ad spend, bid strategies, audience targeting, and retargeting.
- Tracking & Analytics: Manage Meta Pixel, GTM, GA4, and CAPI tracking. Analyze daily metrics (CAC, ROAS, AOV, Conversion Rate) and generate performance reports.
- Funnel Optimization:



Work on landing page flows and offer structures to improve traffic-to-purchase conversion rates.
- Work in close coordination with e-commerce team.

Requirements
- 3+ years of hands-on performance marketing experience in e-commerce marketplaces (Personal Care / Skincare preferred).
- Deep technical command of Meta Ads Manager, Google Ads, GA4, GTM, and Shopify.
- Ability to work entirely as a solo contributor with end-to-end execution capability.
- Robust analytical mindset with a focus on data-driven decision-making and ROAS growth.

📌 Performance Marketing Specialist (New Delhi)
🏢 Lotus Herbals
📍 New Delhi