Job Information
- Industry Marketing
- Business Foods Business Division
- Date Opened 03/03/2025
- Function Marketing
- Job Type Full time
- Work Experience 5+ years
- City Bangalore North
- State/Province Karnataka
- Country India
- Zip/Postal Code 560005
Job Description
To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:
1. Enable consumer product trial/sampling
2. Disseminate key product advantages
3. Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.
Key Objectives :
- Quality of implementation of consumer programs
o No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s)
- Delight the consumer at every touchpoint
o Implement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
o Collection of consumer databases
o Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
- Build a network of high Quality Agencies
o Participate in conducting pitches to onboard agencies by activation type
o Ensure adherence to standardized costs by activation type
o Regular reviews based on execution quality measured through set performance criteria for the agency
- Implement quality and audit systems
o Audit implementation quality
o Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
- Cost per contact to be benchmarked to the best in the industry
o Continuously drive down cost per contact through both efficient and effect
📌 Manager - Brand Activation (Bengaluru)
🏢 ITC
📍 Bengaluru