We are looking for an experienced
Media Strategy & Planning Manager
to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a strong background in digital media strategy, campaign optimization, and stakeholder management, with experience in the
B2B SaaS
industry.

Minimum Qualifications
- 5+ years of experience in Digital Media Strategy & Planning.
- Experience managing both
performance marketing
(Lead Generation/eCommerce) and
brand campaigns
.
- Strong understanding of the
Indian digital media landscape
, platforms, and consumer behavior within the
B2B SaaS
industry.
- Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.
- Proven experience developing integrated media strategies across
Search, Social, Programmatic, Display, and Video
channels.
- Solid analytical, stakeholder management, negotiation, and communication skills.
- Experience managing multiple campaigns and cross-functional stakeholders.




- Prior agency experience is highly preferred.

Key Responsibilities
- Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.
- Develop integrated digital media strategies aligned with business and marketing objectives.
- Recommend the optimal media mix and investment strategy across digital channels.
- Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.
- Translate media strategies into actionable plans with defined KPIs and measurement frameworks.
- Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.
- Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.
- Maintain campaign reporting frameworks and present actionable insights to business stakeholders.
- Deliver post

📌 Media Strategy (Bangalore Metropolitan Area)
🏢 Applicantz
📍 Bangalore Metropolitan Area