Orikai is a modern kidswear brand creating timeless, beautifully crafted clothing inspired by nostalgia and heritage.
We’re growing quickly and are looking for a
Performance Marketer
who can take ownership of our paid growth engine across Meta and Google.
This is not a role for someone who simply knows how to set up campaigns. We’re looking for someone who understands
unit economics, creative testing, funnels, attribution and scaling profitable revenue.
Responsibilities:
- Manage and scale
Meta & Google Ads
end-to-end
- Own monthly revenue and ROAS/CPA targets
- Build and optimize prospecting, retargeting and acquisition campaigns
- Develop a structured creative testing framework
- Identify winning creatives, audiences, products and offers
- Analyze campaign, funnel and customer data to identify growth opportunities
- Work closely with the content team to develop high-performing ad creatives
- Optimize CAC, AOV, conversion rate and overall contribution margin
- Track performance through GA4, Meta Ads Manager and Shopify
- Conduct regular competitor and market research
- Build weekly/monthly performance reports with clear actions
- Experiment continuously rather than simply maintaining campaigns
Qualifications:
- Atleast 2+ years of hands-on performance marketing experience
- Strong Meta Ads + Google Ads experience
- Experience scaling
D2C/e-commerce brands
- Solid understanding of CAC, ROAS, CPA, LTV, AOV and contribution margin
- Highly analytical and comfortable working with numbers
- Strong understanding of creative performance
- Someone who can independently diagnose
*why*
performance is or isn't improving
- Entrepreneurial mindset — you should think like an owner, not an account manager
Bonus:
Experience in fashion, kidswear, apparel, beauty or other consumer brands.
Location:
Mumbai - in person
Type:
Full-time, Monday - Saturday
How To Apply:
Send us your
CV + 2–3 examples of D2C brands/campaigns you have personally scaled
, along with the results yo
📌 Performance Marketer (Mumbai)
🏢 Orikai
📍 Mumbai