Key Responsibilities
- Prepare, monitor, and present the
CP Dashboard
to senior management.
- Analyze and update
Channel Partner (CP) norms
based on business performance and approved business requirements.
- Perform
BEAT Plan analysis
using the latest three months (L3M) sales data and recommend beat optimization.
- Manage and maintain the
Sales Force Automation (SFA) Master
with high accuracy.
- Process and monitor
CP-wise primary scheme article reimbursements
.
- Ensure timely implementation and communication of
norm updates
across all Channel Partners.
- Analyze
scheme article requirements
based on replenishment trends and sales projections to support procurement planning.
- Prepare and circulate
BE-wise Secondary Target vs. Achievement
reports across all zones for Sales Coordinators, Territory Managers, and senior leadership.
- Prepare and circulate
BE-wise Focus Product Target vs. Achievement
reports across all zones.
- Calculate and validate
Corporate Orders
accurately within defined timelines.
- Generate
L3M No Billing Outlet Reports
,



identify inactive outlets, and recommend corrective actions, including beat restructuring or Territory Manager intervention.
- Monitor
Zone-wise and BE-wise outlet counts
, highlighting territories with fewer than 250 active outlets.
- Ensure timely
party mapping
with the respective Distributor whenever a Distributor is marked inactive and monitor completion on a daily basis.
- Prepare and analyze
current party addition reports
(excluding replacement parties) to evaluate focus market performance.
- Ensure data integrity, timely reporting, and continuous process improvements across all sales operational activities.
- Lead and mentor the CRM/Sales Operations team while driving productivity, accountability, and performance.
- Collaborate effectively with Sales, Commercial, Finance, Supply Chain, and IT teams to improve business processes and operational efficiency.

Experience
- 8–10 years
of relevant experience in CRM, Sales Operation

📌 CRM (Kolkata)
🏢 Linc
📍 Kolkata