OnePet is a portfolio of digitally native pet brands, including Total Vet, CertaPet, and Honest Paws. We help pet owners discover, decide, and purchase trustworthy products and services for their pets.
We're looking for a highly resourceful Off-Page SEO & Link Building Specialist to own link acquisition and off-site authority building across 3-4 primary domains.
This is a hands-on, high-autonomy role. We're looking for someone who can identify opportunities, decide how to attack them, and execute - not someone who needs a large team, detailed SOPs, or constant direction.
Buying links can be a tactic. It cannot be your entire strategy.
What You'll Do
Your job is straightforward: build a stronger, more diverse, and more valuable backlink and off-site brand profile that contributes to higher rankings and more organic traffic.
- Creative link acquisition: Develop campaigns and angles that give publishers a real reason to link - original data, statistics, surveys, resources, visual assets, tools, awards, rankings, expert contributions, or ideas we haven't thought of yet.
- Digital PR & media outreach: Find newsworthy angles, identify journalists and publishers, pitch stories and expertise, and turn those relationships into coverage, links, and brand mentions.
- Traditional link building: Execute competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, resource outreach, guest contributions, partnerships, directories, and other proven tactics.
- Paid placements: Identify worthwhile opportunities, evaluate quality and risk, negotiate pricing and terms, and determine whether the expected value justifies the cost.
- GEO & brand visibility: Pursue relevant brand mentions, citations, and off-site signals that can improve visibility across ChatGPT, Google AI experiences, Perplexity, and other answer engines - not just traditional search.
- Experimentation: Continuously test recent approaches while maintaining reliable campaigns that produce co
📌 Senior Off-Page SEO (India)
🏢 Onepet
📍 India