Key Result Areas:
- Sales plan achievement
- Stock Management & Product Mix
- Product Mix
- Distribution plan & Market share
- Demand Generation through effective BTL (Below the Line)
Job Description:
1. Sales plan achievement
- Achieving sales plan of the territory weekly, monthly, quarterly, and annually.
- Creating and maintaining ambience in the stores to improve customer experience. Attending to customers on product complaints
- Taking feedback on customer requirement with respect to current products Stock Management
2. Stock Management & Product Mix
- Stock Management (Availability, Ageing and Damage)
- Ensuring that the correct product mix is being displayed and promoted through all channels Distribution plan & Market share
3. Distribution plan and Market share
- Ensuring Width of distribution as per plan & Depth of distribution for planned market share
- Nurturing of distributors / dealers
- Ensuring day to day smooth running of channel operations particularly on deliveries as per promise & other dealer related issues
- Implementing company policies for planned market share
4. Demand Generation through effective BTL (Below the Line)
- Imparting on-the-job training to improve product knowledge and selling skills of channel sales team
- Suggesting and implementing BTL promotions for maximizing brand awareness and visibility