We are looking for a hands-on performance marketer who can generate high-quality wedding enquiries, not just leads.

You will own the journey:

Campaign Lead Qualification Sales Booking

You will work closely with the sales team to understand lead quality and optimise campaigns based on actual business outcomes.

A cheap lead that doesn't convert is still an expensive lead.

KEY RESPONSIBILITIES
- Plan, launch and optimise Meta & Google Ads campaigns.
- Develop strategies for qualified wedding lead generation.
- Test audiences, creatives, messaging, CTAs and landing pages.
- Manage remarketing and retargeting campaigns.
- Track CPL, CPQL, conversion rates and campaign ROI.
- Work with CRM and lead-tracking systems.
- Set up and monitor pixels, GA4, GTM, UTMs and conversion tracking.




- Analyse sales feedback and optimise campaigns accordingly.
- Identify winning campaigns and scale budgets strategically.
- Explore recent digital acquisition channels.

WHAT WE'RE LOOKING FOR
- 2-5 years of hands-on performance marketing experience.
- Strong experience with Meta Ads & Google Ads.
- Proven experience in lead generation.
- Strong analytical and reporting skills.
- Understanding of CRM, tracking and attribution.
- Comfortable working with sales teams.
- Strong understanding of lead quality vs. lead volume.
- Commercial mindset with a focus on business outcomes.
- Ability to independently manage, analyse and optimise campaigns.

📌 Performance Marketing Manager (Mumbai)
🏢 The Shaadi Coordinators
📍 Mumbai