- Department: Marketing
- Location: JP Nagar, Bangalore
- Work Mode: Work from Office

About BigHaat:

BigHaat is one of India's leading AgriTech platforms, providing farmers with genuine Agri-inputs, advisory, and technology-driven solutions. Our MarTech function plays a crucial role in delivering relevant, timely and personalised communication that strengthens customer engagement across millions of users.

About the role:

To design, execute and optimise marketing automation workflows across Push, WhatsApp, App and Web channels. The role ensures customers receive accurate, timely and behaviour-based communication, leading to improved engagement, retention and repeat usage.

Key Responsibilities

A. Automation & Journey Deployment
- Build multi-step automated journeys on Netcore.
- Develop lifecycle flows covering onboarding, activation, engagement, abandoned actions, retention and reactivation.
- Set up behavioural events and triggers based on app actions, purchase activity, search patterns and user lifecycle.
- Design logic-based flows using IF/ELSE conditions, delays,



throttling, limits and fallback steps.
- Maintain detailed documentation for every journey (objective, logic, triggers, frequency, segments).
- Maintain SOPs for campaign execution, approvals, testing and quality checks.
- Ensure all communication templates follow internal guidelines and platform approval norms.

B. Segmentation & Targeting
- Create agile customer cohorts using behaviour, region, crop lifecycle, recency, frequency and purchase data.
- Maintain data hygiene across segments and target the relevant segments
- Build micro-segments for high-value campaigns and nudges.

C. Performance Monitoring & Optimisation
- Track key metrics: delivery rate, open rate, CTR, session uplift, add-to-cart, conversion, retention and repeat orders.
- Identify drop-off points within journeys and recommend optimisations.
- Run structured A/B experiments on templates, timing, content, triggers and frequency

📌 Marketing Automation Executive (J. P. Nagar)
🏢 BigHaat Agro
📍 J. P. Nagar