Performance Marketing Manager — Ecommerce

**Location:** On-site at client office, Bengaluru

**Employment Type:** Full-time, on agency payroll; deployed in office at client

**Experience:** 5+ years in ecommerce performance marketing

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About the Role

We are hiring a dedicated Performance Marketing Manager to own ecommerce paid media for VIP Industries, India's leading luggage brand. This is a client-embedded role — the resource will sit out of VIP's Bengaluru office and work hand-in-hand with the client's category and marketing teams, while reporting into the agency's performance leadership.

The mandate is end-to-end ownership of paid media operations across marketplaces and quick commerce — from planning and execution to optimization, reporting, and growth strategy.

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Key Responsibilities
- Plan, execute, and optimize paid media campaigns across **Amazon Ads, Flipkart Ads, and Myntra** (Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent formats).
- Manage quick commerce ad campaigns on **Blinkit, Zepto, Instamart,



and BigBasket Now** — including budget pacing, keyword/SKU strategy, and creative rotation.
- Own monthly and annual budget allocation across platforms, with clear accountability on ROAS, incrementality, and category share-of-voice.
- Conduct keyword research, bid management, search term mining, and competitive benchmarking.
- Build and maintain reporting dashboards; deliver weekly/monthly performance reviews to client and agency stakeholders.
- Coordinate with creative, content, and catalog teamsfor ad assets and listing optimization.
- Identify growth levers — new ad formats, beta features, audience strategies, and platform-specific opportunities — and run structured A/B tests.
- Maintain a tight cadence with client stakeholders; act as the on-ground performance marketing point person for VIP.

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Must-Haves
- 5+ years of hands-on experience managing ecommerce paid media for D2C / brand accounts.
- Demons

📌 E-commerce Performance Marketing Specialist (Bengaluru)
🏢 AGL - Hakuhodo
📍 Bengaluru