Position's General Duties and Tasks
In these roles you will
be responsible for:
Employer Brand Strategy & Leadership
- Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets
- Serve as the in-house employer branding expert — advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets
- Lead the development and evolution of talent marketing frameworks, strategic campaign plans, and regional go-to-market approaches
- Identify and respond to shifts in regional talent landscapes, proactively recommending employer brand strategies that keep NTT DATA competitive as an employer of choice

Recruitment Marketing Campaigns
- Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application
- Lead targeted campaigns for critical hiring initiatives, leadership roles,



and special projects with a sharp focus on ROI and pipeline quality
- Develop tailored, region-specific strategies that reflect local culture, talent behaviors, and market nuances — particularly across India and other markets

Social Media Strategy & Content
- Own talent-focused social media strategy across key platforms including LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels
- Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences
- Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams
- Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

Content Development & Brand Compliance
- Serve as the primary content editor and quality check for all talent marketing assets — including j

📌 Senior Recruitment Marketing Specialist (Bangalore Urban)
🏢 NTT DATA North America
📍 Bangalore Urban