We are looking for high-potential marketing professionals with a solid bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.
The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.
Eligibility / Requirements
- Full-time MBA from Tier 1 / Top B-Schools
- 26 years of post-MBA experience
- Background in marketing, brand management, product marketing, or real estate marketing preferred
Business & Financial Performance
- Deliver targeted NPV at market and project levels (absolute value and percentage)
- Drive gross contribution in line with the business plan
- Support robust and dynamic pricing strategies through continuous market intelligence
Product & Portfolio Management
- Create and manage an effective product portfolio aligned to current and future business opportunities
- Lead and support New Product Development (NPD) initiatives from concept to launch
Brand & Marketing Strategy
- Build and manage world-class real estate brands
- Develop strong brand positioning that resonates with consumers and enables price premium
- Conceptualize and execute ATL, BTL, PR, and digital campaigns in collaboration with creative agencies
- Guide pre-sales and in-house digital teams for effective on-ground and online execution
Sales Enablement & Market Intelligence
- Work closely with sales teams to channel and implement marketing strategies
- Provide timely insights on competitor pricing, sales velocity, and market trends
- Ensure faster response times to competitive actions
Stakeholder Management
- Coordinate with internal teams (sales, digital, pre-
📌 Senior Brand Manager (Mumbai)
🏢 The House of Abhinandan Lodha
📍 Mumbai
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