Years of Experience:
Salesforce Marketing Cloud Experience 5+ Years
Overall Salesforce Experience 8+ years

Preferred Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Developer

Key Responsibilities
Salesforce Marketing Cloud and Journey Builder (SFMC)
o Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more.
o Develop customer segmentation strategies to target marketing efforts to specific populations.
o Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution.
Additional Expertise
o Meet business requirements in terms of integrations to other systems, such as unique channel API integrations.
o Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way.
o Serve as senior level developer for Salesforce.com
o Develop high quality,



scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals
o Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support)
o Should be able to work in a multi-vendor environment and able to adapt to the changing needs
o Remains current on new Salesforce features and functionality and provides recommendations for process improvements
Competencies:
Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies.
Solid understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies.
Proficiency in configuration and customizations within the Salesforce platforms
Experience with data analysis and A/B testing, including interpretation of metrics.
S

📌 Salesforce Marketing Cloud Developer (Noida)
🏢 Shashwath Solution
📍 Noida