Senior Web Analytics & Insights Consultant
Experience
10 – 16+ years in Web/Digital Analytics, Marketing Analytics, or Analytics Consulting, with strong stakeholder-facing experience.
Role Summary
We are looking for a Senior Web Analytics & Insights Consultant who can independently partner with business stakeholders, translate business questions into analytical requirements, and deliver actionable insights.
The client primarily uses proprietary/in-house analytics tools, so expertise in a specific web analytics platform is not mandatory. The candidate should instead have a strong understanding of web analytics concepts, digital measurement, user behavior, SQL, data visualization, and insight generation.
This is a senior, consultative role requiring strong communication, executive presence, and the ability to act as the bridge between business stakeholders and technical/data teams.
Key Responsibilities
- Lead discussions with senior business, marketing, product, web, and analytics stakeholders.
- Gather requirements and translate ambiguous business questions into structured analytical approaches.
- Analyze web and digital behavior including traffic, engagement, funnels, conversions, user journeys, segmentation, acquisition, drop-offs, and content/page performance.
- Use SQL and query-building tools to extract, join, validate, and analyze large datasets.
- Connect web data with marketing, customer, product, CRM, and operational datasets to develop end-to-end insights.
- Perform exploratory analysis, root-cause analysis, trend analysis, and deep dives to answer what happened, why it happened, and what actions should be taken.
- Build and enhance Tableau dashboards and visualizations for business decision-making.
- Present findings and recommendations to senior stakeholders in a explicit, consultative manner.
- Work closely with backend analytics/data teams and provide direction on analytical requirements and priorities.
- Proactively identify opportunities for new a
📌 Senior Web Analytics (Mumbai)
🏢 eClerx
📍 Mumbai