Performance Marketing Assistant Manager

Location:
Gurgaon (On-site)

Experience:
2- 4Years

Joining:
Immediate

About the Role

We are looking for a highly motivated, analytical, and AI-fluent Performance Marketing Specialist to join our Gurgaon-based team. The ideal candidate has hands-on experience managing and scaling paid campaigns across Google Ads and Meta Ads, a strong instinct for data-backed decisions, and the curiosity to use contemporary AI tools to work faster and smarter.

This role is built for someone hungry to own outcomes - driving customer acquisition and revenue growth through full-funnel marketing, sharp analysis, and continuous optimization.

Key Responsibilities
- Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Manage and scale monthly advertising budgets exceeding
₹1 Crore+ across Google and Meta platforms
.
- Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants)



to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.
- Develop and execute full-funnel acquisition strategies to improve lead generation, conversions, customer acquisition, and revenue.
- Monitor and optimize key performance metrics including CPA, CAC, ROAS, CTR, CVR, and LTV.
- Conduct A/B testing across creatives, ad copies, landing pages, bidding strategies, and audience segments.
- Build audience targeting, retargeting, and remarketing strategies to maximize campaign efficiency.
- Ensure accurate implementation of tracking, attribution, pixels, conversion APIs, and analytics tools.
- Analyze campaign performance and provide actionable insights through regular reporting and dashboards.
- Collaborate with creative, content, product, and analytics teams to drive campaign success.
- Stay updated with platform changes, AI/growth tooling, and emerging marketing opport

📌 Performance Marketing Assistant Manager (Gurugram)
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