Designation: Manager – Digital Marketing

Department:
Communications & Branding

Reporting to:
Head- Communications & Branding

Team:
Social Media + Performance Marketing & Communications

Experience:
7–8 years

Position:
1

Role Overview

We are looking for a
Manager – Digital Marketing
to lead UDIT's digital marketing ecosystem across social media, performance marketing, third-party sites (like sikhsha, CollegeDunia etc.) CRM and admissions communications. The role will be responsible for bringing together brand storytelling and performance-led marketing to build awareness, engagement and measurable admissions outcomes.

Key Responsibilities
- Develop and lead the university's integrated digital marketing strategy across social, paid media, CRM and digital campaigns.
- Lead and mentor the Social Media and Performance Marketing & Communications teams.
- Oversee social media strategy, content planning and campaign execution across platforms.
- Develop and manage performance marketing campaigns across Google, Meta and other relevant platforms.
- Align paid campaigns,



CRM communication and content with admissions and institutional objectives.
- Monitor campaign performance, identify insights and continuously optimise campaigns.
- Develop digital campaigns around admissions, programmes, events, institutional initiatives and brand narratives.
- Work closely with the Brand Strategy & Editorial team to translate institutional narratives into compelling digital campaigns.
- Collaborate with the Creative Studio to ensure all digital communication is strategically solid, visually consistent and platform-appropriate.
- Establish reporting frameworks and dashboards to track reach, engagement, leads, conversion and campaign effectiveness.
- Stay abreast of emerging digital platforms, AI-led marketing tools, audience behaviour and evolving digital trends.

Desired Profile
- 7–8 years of experience in digital marketing, preferably across education, consumer, lifestyle, media or

📌 Digital Marketing Manager (Gurugram)
🏢 UDIT - University of Design, Innovation and Technology
📍 Gurugram