Marketing Leader — Lenskart

Gurugram, India · In office · Full-time

Mission Brief: Build the Brand That Puts Eyewear on Every Face in the World

Lenskart is not a traditional eyewear company. We are a technology-first, vertically integrated retail machine operating 2,000+ stores across India, Southeast Asia, and the Middle East — and we are accelerating. This is your mandate: own the complete marketing engine that will take Lenskart from a dominant Indian brand to a globally recognised name, while deploying AI as a core operating tool across every dimension of how we build, grow, and communicate.

You will be the architect of brand love, customer acquisition, and cultural relevance at scale. You will run performance and brand marketing as a single, unified growth system — driven by data, powered by AI, and executed with creative boldness. This is one of the highest-impact marketing leadership roles in Indian consumer tech, and it is wide open for someone ready to build something generational.

? Core Mandate

1. Brand Strategy & AI-Powered Growth




- Own the full brand vision for Lenskart — positioning, narrative, and long-term equity — across all markets and channels
- Use AI-powered consumer intelligence tools to track brand perception, identify cultural opportunities, and stress-test creative strategy in real time
- Build and run a systematic brand experimentation framework, using AI to rapidly test messaging, visual identity, and campaign concepts before committing budget at scale
- Lead large-scale ATL campaigns (TV, OOH, Print, Digital Video) with rigour — using AI tools for media mix modelling, audience targeting, and post-campaign attribution

2. Performance Marketing & Revenue Ownership
- Drive customer acquisition and revenue growth across Google, Meta, programmatic, and emerging channels — treating every rupee of budget as a precision instrument
- Deploy AI and ML tools for dynamic bidding, predictive audience segmentation, creative fatigue detection, and r

📌 Marketing Leader (Gurugram)
🏢 Lenskart.com
📍 Gurugram