Social Media Lead — LinkedIn & Community
Role type:
Full-time
Experience:
6–10 years
Joining:
Immediate or 1 month
About the role
We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-adjacent communication, know how US clinical and enterprise audiences think, and have a track record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-end and be the connective tissue between our brand, our customers, and the broader healthtech conversation.
Key responsibilities
- Own and execute the LinkedIn content calendar — thought leadership posts, carousels, polls, newsletters, and executive ghostwriting for C-suite voices
- Drive community engagement: respond to comments, spark conversations, identify and engage with relevant healthtech influencers, clinicians, and decision-makers
- Develop B2B content strategies that generate inbound pipeline awareness,
not just vanity metrics — focus on MQL-friendly content
- Translate dense product and clinical content into digestible narratives for US healthcare buyers (health systems, payers, digital health operators)
- Run LinkedIn campaigns (organic + paid boosting) with transparent KPIs around impressions, follower growth, engagement rate, and click-throughs
- Monitor competitor activity, trending healthtech conversations, and regulatory news to jump on timely content moments
- Collaborate with product, design and growth teams to surface customer stories, case studies, and data-backed proof points and run campaigns
- Build and maintain a brand voice guide tailored for US B2B audiences in healthcare — compliant, credible, and human
- Manage LinkedIn analytics dashboards and report weekly on performance, with clear takeaways and next-step recommendations
- Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech conversations, YouTu
📌 Social Media Lead (Noida)
🏢 Doceree
📍 Noida