Key Responsibilities

Strategy & Planning
- Develop and execute end-to-end social media strategies aligned with brand and business goals
- Plan monthly/quarterly content calendars for multiple clients
- Identify trends, formats, and platform updates to keep content competitive

Content & Optimization
- Oversee creation of high-quality content (static, carousel, reels, shorts, stories)
- Optimize posts using hashtags, captions, timing, and platform best practices
- Maintain brand tone, visual consistency, and messaging standards

Platform Management
- Manage and grow presence across platforms such as:

o Instagram

o Facebook

o LinkedIn

o X (Twitter)

o YouTube / Shorts (if applicable)
- Monitor comments, DMs, and community engagement

Analytics & Reporting
- Track KPIs: reach, engagement, growth
- Prepare weekly/monthly performance reports

Team Leadership
- Guide and mentor juniors
- Coordinate with design, video, performance marketing, and branding teams




- Review and approve content before publishing

Brand & Reputation Management
- Handle brand communication, crisis responses, and audience sentiment
- Collaborate with influencers or brand partners (organic focus)

Required Skills & Qualifications
- Strong understanding of social media algorithms
- Experience with social media tools (Meta Business Suite)
- Analytical mindset with reporting and insight generation ability
- Leadership and stakeholder communication skills
- Ability to multitask and manage multiple brands/projects

Preferred Qualifications
- Experience in agency or rapid-growing brand environments
- Basic understanding of paid social (for coordination with ads team)
- Knowledge of content trends, memes, and cultural moments
- Experience working with influencers or creators

EMAIL: [email protected] / [email protected]

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📌 Digital Marketing Team Lead (Begumpet)
🏢 X-YUG Technologies
📍 Begumpet