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Experience: 2+ yrs

Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India

Job Type: Full time

We are looking for a proactive
Regional Offline Marketing Executive
to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.

The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.

Requirements
Key Responsibilities
- Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives
- Research regional market trends, customer preferences, competitor activities, and local growth opportunities
- Plan and execute exhibitions,



trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations
- Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns
- Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives
- Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets
- Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders
- Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives
- Ensure consistent brand messaging and visual identity across all offline touchpoints
- Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines
- Manage campaign budgets and ensure activities are delivered within

📌 Marketing (Chandannagar)
🏢 Weekday AI (YC W21)
📍 Chandannagar