Position: Meta Ads Specialist
Department: Marketing / Digital Marketing
Employment Type: Full time
Work Mode: Remote / Work From Home

Job Summary

We are looking for a results-driven Meta Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across social media platforms. The ideal candidate should have hands-on experience with Meta Ads Manager, lead generation campaigns, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

- Plan and manage paid advertising campaigns across social media platforms using Meta Ads Manager.
- Set up and optimize campaigns for lead generation, conversions, traffic, and engagement.
- Conduct audience research and create custom, retargeting, and lookalike audiences.
- Monitor key performance metrics including CPR, CPL, CPA, CPC, CPM, CTR, conversion rate, and ROAS.
- Continuously optimize campaigns to improve cost per result and overall campaign performance.
- Conduct A/B testing for creatives, ad copy, audiences, placements, and campaign strategies.
- Manage daily and monthly advertising budgets effectively.
- Identify underperforming campaigns, ad sets, and creatives and implement optimization strategies.




- Coordinate with creative and marketing teams to develop high-performing ad creatives, copy, and messaging.
- Set up and monitor Meta Pixel, Events Manager, and conversion tracking.
- Analyze campaign data and prepare regular performance reports.
- Identify opportunities to scale successful campaigns while maintaining target performance.
- Stay updated with changes in social media advertising trends, algorithms, targeting options, and advertising policies.
- Ensure all campaigns comply with applicable advertising policies.

Required Skills

- Meta Ads Manager & Social Media Advertising
- Performance & Paid Social Media Marketing
- Lead Generation & Campaign Optimization
- CPR / CPL / CPA Optimization ability to reduce cost per result, cost per lead, and cost per acquisition
- Audience Targeting, Retargeting & Lookalike Audiences
- A/B Testing & Conversion Rate Optimization
- Campaign Analytics, Reporting & Budget Management

Preferred Skills

- Google Analytics (GA4)
- Google Tag Manager
- Canva or other creative tools
- CRM & Lead Management Systems
- Excel / Google Sheets
- Experience managing high-volume lead generation campaigns
- Experience with B2B or service-based businesses

📌 Meta Ads Specialist (Delhi)
🏢 7th Growth
📍 Delhi