Job Description Logistics Coordinator-Ecommerce

Industry: D2C Consumer Electronics
Department: Supply Chain & Logistics
Location: Delhi

About the Role

We are looking for a proactive and detail-oriented Logistics Coordinator to manage day-to-day logistics and fulfillment operations for our D2C consumer electronics business.

The role will involve coordinating shipments from warehouse to customers, managing logistics partners, tracking orders and deliveries, handling RTO and returns, and ensuring smooth operations across D2C, Amazon, Flipkart, and other eCommerce channels.

The ideal candidate should be highly organized, comfortable working with operational data, and capable of quickly resolving logistics issues in a fast-paced environment.

Key Responsibilities:

1. Order & Shipment Management

- Coordinate daily order processing, shipment creation, dispatch, and delivery.
- Monitor orders from warehouse dispatch through final delivery.
- Coordinate with courier and 3PL partners to ensure timely pickups and deliveries.
- Track shipment status and proactively follow up on delayed, stuck, or undelivered orders.
- Ensure accurate shipping documentation, labels, invoices, and manifests.

2. D2C & eCommerce Logistics

- Manage logistics operations for the brand's D2C website and marketplace orders.
- Coordinate shipments across platforms such as Amazon, Flipkart, and other eCommerce channels.
- Work with shipping aggregators and courier partners to ensure smooth order movement.
- Monitor platform-specific dispatch and delivery SLAs.
- Coordinate with internal teams to ensure orders are dispatched within defined TAT.

3. Last-Mile Delivery & Exception Management

- Monitor daily delivery performance and identify delayed shipments.
- Coordinate with courier partners for address issues, delivery attempts, customer unavailability, and other exceptions.
- Escalate critical shipment issues and ensure timely resolution.
- Maintain strong communication with customer support for delivery-related queries.

4. RTO & Reverse Logistics

- Monitor RTO (Return to Origin) shipments and identify key reasons for returns.
- Coordinate the return movement of products from customers to the warehouse.
- Ensure returned products are properly received, recorded, and handed over to the relevant warehouse/quality team.
- Track replacements, reverse pickups,



and customer returns.
- Work on reducing avoidable RTOs and delivery failures.

5. 3PL & Courier Partner Coordination

- Coordinate with courier companies, 3PL partners, and shipping aggregators on a daily basis.
- Follow up on pickup failures, delivery delays, lost shipments, damaged shipments, and other operational issues.
- Maintain partner performance records and highlight recurring issues.
- Assist in evaluating courier performance based on delivery TAT, RTO %, serviceability, and cost.

6. Inventory & Warehouse Coordination

- Coordinate with the warehouse team to ensure timely order processing and dispatch.
- Monitor stock availability for daily order fulfillment.
- Coordinate inter-warehouse or stock transfers when required.
- Ensure physical and system-level shipment/inventory records are aligned.
- Support barcode, batch, serial number, and product tracking processes where applicable.

7. Consumer Electronics Returns & Product Handling

- Coordinate reverse logistics for electronic products, replacements, and warranty-related movements.
- Ensure serial numbers/IMEIs, where applicable, are accurately captured during dispatch and returns.
- Coordinate with warehouse, quality, service, and customer support teams for damaged or defective products.
- Maintain proper records of returned, replaced, and undelivered products.

8. MIS & Performance Tracking

- Prepare daily/weekly logistics MIS reports.
- Track key metrics such as:

- Order dispatch TAT
- Delivery TAT
- On-Time Delivery
- RTO %
- Cancellation %
- Failed deliveries
- Lost/damaged shipments
- Courier performance
- Logistics cost per order

- Highlight operational gaps and recommend corrective actions.

9. Process Improvement

- Identify recurring logistics issues and work on root-cause resolution.
- Support implementation of SOPs for dispatch, delivery, returns, and RTO management.
- Help improve fulfillment speed, delivery success rate, and customer experience.




- Support automation and process improvements across OMS, WMS, shipping aggregators, and logistics systems.

Key Requirements:

- 2-5 years of experience in logistics, eCommerce, D2C, warehousing, or supply chain operations.
- Experience working with courier/3PL partners and shipping aggregators.
- Good understanding of order fulfillment, last-mile delivery, RTO, reverse logistics, and shipment tracking.
- Exposure to platforms such as Amazon Seller Central and Flipkart Seller Hub is preferred.
- Experience with D2C brands or consumer electronics is an added advantage.
- Strong working knowledge of MS Excel/Google Sheets.
- Experience with OMS, WMS, ERP, or logistics/shipping platforms is preferred.
- Strong follow-up and coordination skills.
- Good analytical and problem-solving abilities.
- Ability to manage multiple operational issues simultaneously.
- Strong attention to detail and ownership of assigned processes.

Preferred Skills:

- Experience in consumer electronics, mobile accessories, appliances, wearables, or other high-value products.
- Knowledge of shipping aggregators and courier management platforms.
- Understanding of Tier 1 and Tier 2 city logistics and serviceability.
- Familiarity with API-based order/shipment tracking is a plus.
- Experience handling high-volume D2C orders is preferred.

Key Performance Indicators (KPIs):

The role will be measured on:

- On-Time Dispatch & Delivery
- RTO Reduction
- Shipment Exception Resolution TAT
- Courier/3PL Performance
- Order Fulfillment Accuracy
- Reverse Logistics TAT
- Lost/Damaged Shipment Reduction
- Logistics Cost Optimization
- Customer Delivery Experience

Why Join Us?

Join a fast-growing D2C consumer electronics brand and become a key part of the supply chain team responsible for delivering an excellent customer experience.

You will get hands-on exposure to D2C fulfillment, marketplaces, courier networks, reverse logistics, warehouse operations, and eCommerce supply chain management, with significant opportunities to grow within the organization.

Ideal Candidate: A hands-on logistics professional who takes ownership, follows up relentlessly, is comfortable working with data, and can solve operational problems quickly in a quick-moving D2C environment.

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